A career in advertising is challenging, and it’s also fun and financially rewarding. In advertising, you will work with lots of interesting people who are confronted with challenges that can only be solved by creative and strategic communication strategies.
When you take classes in the UMSL Advertising Certificate program, you will learn the necessary skills to solve these challenges and help your clients communicate effectively with their audiences and build their brands. These skills include researching a brand’s target audiences, crafting and placing strategic messages that answer those audiences' specific questions about the brand and make the brand relevant to them. Students
Advertising students can also join the student Advertising and Public Relations Club and go on field trips to visit advertising companies.