Dr. Dennis Ganahl brings a wide range of professional advertising experience, which spans both academia and industry. He became a professor, researcher, and author after a successful career in advertising, where he did account planning and consumer research for retailer chains, media corporations, Fortune 500 companies, and a creative insight agency. He also owned and published a chain of community newspapers across Missouri.
As a professor, Dennis was one of the authors of the original white paper that introduced Integrated Marketing Communication. He has directed a graduate program in IMC that taught advertising and marketing research, as well as account planning. Besides teaching research design, technique and methodology, Ganahl has taught advertising classes on creative design and copywriting. His research has been published in academic journals, publications, and textbooks, and it’s been presented internationally. His research interests include: creative strategy across all industry sectors; motivation; gender, age, and race portrayal, and materialism.
Ph.D., University of Missouri - Columbia
M.A., University of Missouri - Columbia
B.J., University of Missouri - Columbia
Examples of Courses Taught:
MEDIA ST 1100: Introduction to Advertising
MEDIA ST 2080: Advertising Copywriting
MEDIA ST 3025: Current Issues in Advertising
MEDIA ST 3400: Developing Brand Strategy
MEDIA ST 3500: Advanced Advertising Seminar
Office: 243 Arts Adminstration Building